bauma 2022 Expo Collateral

A comprehensive array of print and digital media, designed to bolster Moog Construction's presence at the bauma Munich 2022 trade fair.

Client

Moog Construction

Service

Booth Design, Print Layout, Interactive Prototyping

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Final booth, standup banner, and flag designs for Moog Construction's bauma 2022 expo event in Munich

Final interactive tablet artwork for Moog Construction's bauma 2022 event, featuring the Bobcat machine

Final interactive tablet artwork for Moog Construction's bauma 2022 event, featuring the Menzi Muck machine

Final interactive mobile work for Moog Construction's bauma 2022 event

Final mailer, invites, and social image designs for Moog Construction's bauma 2022 event

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Challenge

Moog Construction faced the challenge of crafting a captivating presence at the bauma 2022 expo in Munich, Germany. They required a grand-scale booth, versatile multichannel marketing collateral, and engaging interactive tablet displays to captivate their target audience.

The objectives:

To narrate the compelling brand journey of Moog Construction, positioning them as pioneers in electrifying and safely automating the construction machinery sector.
To spotlight Moog Construction's diverse range of products and services, showcasing their unparalleled capabilities and expertise to trade visitors.
To foster meaningful engagement with attendees by offering interactive tools and experiences at the Moog Construction booth.
To facilitate lead generation efforts for the sales team, ensuring a seamless transition from engagement to conversion.

Solution

A comprehensive multichannel solution was meticulously crafted to address Moog Construction's needs, spanning from pre-event promotions to post-event engagement. The solution included:

Strategic creation of event mailers, invites, landing page assets, and social media imagery, yielding impressive results with over 10,000 impressions from relevant industry prospects and over 1,000 visitors to the tradeshow landing page.
Development of a striking outdoor booth backdrop adorned with branded tall flags, ensuring Moog Construction's prominence amidst competitors.
Implementation of a suite of interactive tablets featuring bespoke informative content, enhancing visitor engagement and facilitating prolonged interactions with Moog Construction staff.
Creation of captivating animated screensavers for idle tablet displays, effectively capturing attendees' attention during downtimes.
Deployment of standup banners equipped with QR codes, enabling visitors to access additional information even when staff are occupied. QR codes and signage were also provided to grant attendees access to a mobile-friendly version of the interactive content available on the on-site tablets, ensuring seamless engagement regardless of tablet availability.