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Pantry Customer Portal

Creating a branded customer portal to streamline customer interactions, order management, and insights. From initial concept to a fully realized digital experience.

Client
ingredients PLUS
Service
Strategy, UX/UI Design, Branding, Prototyping
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Pantry is a central hub to streamline order management for clients, providing essential tools to meet their needs efficiently
Pantry is a central hub to streamline order management for clients, providing essential tools to meet their needs efficiently
Initial wireframing to help map user flow and interactivity before the design phase
Initial wireframing to help map user flow and interactivity before the design phase
Brand guidelines to give Pantry a look and identity that fits well within the overarching ingredients PLUS brand family
Brand guidelines to give Pantry a look and identity that fits well within the overarching ingredients PLUS brand family
Final, fully designed prototype, with branding and user journeys
Final, fully designed prototype, with branding and user journeys
User journey examples, all elements of the prototype are functional in Adobe XD, for testing
User journey examples, all elements of the prototype are functional in Adobe XD, for testing

Challenge

As ingredients PLUS continued to evolve its customer experience, the company identified an opportunity to create a centralized digital hub that would make managing orders and accessing critical information more seamless for its clients. The goal was to develop an online portal that would not only simplify day-to-day interactions, but also differentiate ingredients PLUS in an increasingly competitive marketplace.

The new platform, Pantry, was envisioned as a central hub where clients could access essential information; including orders, invoices, contracts, and other account details, at any time. Beyond improving accessibility and transparency, the platform needed to strengthen the relationship between ingredients PLUS and its customers, streamline traditionally manual processes, and create opportunities to gather feedback and deliver meaningful, industry-relevant insights.

With the concept still taking shape, ingredients PLUS needed a cohesive strategy and user experience that could translate these objectives into a functional, intuitive, and recognizable digital product. Pantry needed to feel like a natural extension of the ingredients PLUS brand while establishing its own distinct identity as a recognizable and valuable customer-facing offering.

Solution

Working collaboratively with internal stakeholders, developers, and the ingredients PLUS team, I helped guidePantry from early-stage strategy and user experience planning through final design and development. The process began with mapping user journeys and wireframing key experiences to establish a clear, intuitive foundation for the portal.

From there, we collaboratively developed the Pantry name and visual identity, creating a branded experience that felt distinct while remaining clearly connected to the ingredients PLUS family. The identity was designed to give Pantry a recognizable presence within the broader brand ecosystem and establish a visual language that could scale across the digital platform.

The project included:

  • Mapping key user journeys and experiences to understand client needs and identify opportunities to simplify interactions.
  • Creating the Pantry name and developing a complementary brand identity that aligned with the established ingredients PLUS brand.
  • Leading the UX/UI design for the portal, translating strategic objectives into intuitive and engaging digital experiences.
  • Building comprehensive prototypes in Adobe XD to demonstrate functionality, interactions, and user flows across the platform.
  • Creating supporting digital assets and collaborating directly with the developer to translate designs into a functional, production-ready experience.
  • Developing strategy decks and supporting materials to help communicate the value and functionality of Pantry during the internal employee rollout.
  • Collaborating throughout the development process to refine designs, address functionality, and help bring the final platform to launch.

The result was a centralized customer portal designed to make information more accessible, order management more efficient, and the overall customer experience more connected. By combining strategy, UX/UI, branding, and development collaboration, Pantry became a distinctive digital extension of the ingredients PLUS brand and a valuable tool for strengthening customer relationships.